Thursday, November 12, 2009
Call of Duty Modern Warfare 2 day one sales $310 million, breaking entertainment industry records
Activision is reporting that Call of Duty: Modern Warfare 2 has sold $310 million, about 4.7 million units, in its first day debut in North America and the United Kingdom. This makes Call of Duty: Modern Warfare 2 the biggest entertainment launch in history. In April/May of 2008, Grand Theft Auto IV had previously set the record, which accounted for $310 million (3.6 million units) on day one also, but in global sales. Activision is accounting the day one sales at $310 million in the US and UK alone.
"The Call of Duty franchise has become a cultural phenomenon showing the power of video games as an entertainment medium," said Mike Griffith, CEO, Activision Publishing, Inc. "The shattering of these entertainment records is a testament to the compelling, cinematic and uniquely engaging experience that the
Call of Duty brand delivers. Modern Warfare 2 has taken interactive experience to unprecedented heights setting a new standard for entertainment."
Modern Warfare 2, created by Infinity Ward, is available for the Xbox 360, PlayStation 3 and PC. To see more on the FPS game, visit http://www.modernwarfare2.com/.